Nova
designstrategybrandproduct
We create user-driven brand experiences by helping business leaders find product market fit, tell their unique story, and win new & repeat business.
companies served
users tested
Workshops facilitated

What makes Nova unique is that we analyze the data inputs into your business, collaboratively design with your team, and rapidly test resulting in “people-centric” digital brands.
bryce thompson, founder and director, nova

PRODUCT DESIGN
Jobs to be done
Validating market fit
Rapidly growing the product experience
Creating and scaling a design system for stakeholders

Marketing DESIGN
Jobs to be done
Generating qualified leads for sales
Telling a unique story in the marketplace
Delivering a multi-channel brand presence
our Services

Brand strategy
We interview your team and deliver a comprehensive brief that distills your winning formula into a cohesive digital brand that uniquely positions your company in your industry.

Product strategy
We workshop with your stakeholders to reframe business problems, produce deliverables such as north star visions, and present recommendations covering everything from validation to execution.

Research & user testing
We interview your audience and use agile UX testing to do things like rapidly validate PMF, understand emerging opportunities, and sanity check solutions that you’re taking to market before you waste capital building them.

Product design
We work with your engineering and product teams to deliver design that is validated, exciting to build, and creates a foundation for growing product at your organization.

Visual design
We work with your marketing and sales teams to deliver beautiful extensions of your brand across multiple channels working closely with product, in order to create a consistent overall experience.

Divi WordPress development
We stand up marketing experiences and deliver your unique story to your audience with the goal of improving your search presence and lead conversion.
TECH stack
INDUSTRIES


Pharma tech


Green tech




What other business leaders say
Scott Brittain, CTO
Digital Pharmacist
Patrick Denney, CTO
Envoy Innovations
Russ Somers, CMO
Lytho
Kaylin Gilkey, Director of SEO
TrustRadius
Awards and recognition

ADDY GOLD DISTRICT 2
Elements of Advertising – Digital Creative Technology

ROCHESTER ADVERTISING FEDERATION
Gold ADDY

HONORABLE MENTION
Innovative Learning Institute

HONORABLE MENTION
RIT Online

TRANSPARENCY AWARD
2020
We are happy to have designed experiences with some of the most innovative organizations in the world.

Selected work

We worked with Atlassian Community to deliver a product experience that increased monthly active users by 50k/month and traffic to 3 million/month.

We self-started an outdoor hiking brand and dropship store that gets beginner hikers and couples out on the trail.

We created a new brand identity and validated the north star vision for an on-demand infusion nursing marketplace.

We extended the brand of this early-stage startup and built a B2B WordPress site that increased monthly SQLs by $20k/month .
