Light the


For HEALTH TECH companies

Shape the future of care with the power of your audience at the center of your product and marketing strategy.

Problems facing healthcare tech in 2022 and beyond


All healthcare organizations are subject to cybersecurity incidents. The question is not whether a given facility will be attacked, but when.

Supply chain issues

The COVID-19 pandemic created a “perfect storm” for medical device supply chains.

Telehealth workflow

Facilities and caregivers are now feeling the strain of using programs that were rapidly implemented during a crisis, without time for full consideration of workflow and human factors.

Best practices

People think about fintech when they think blockchain, but crypto tech offers so much in completely new frontiers like health and pharmaceuticals.

No Internet, no care

Increasing numbers of medical devices depend on a facility’s wireless (Wi-Fi) network. Reliable Wi-Fi connectivity, as a result, now needs to be viewed as a patient care consideration.

Public health emergencies

Emergency stockpiles that are insufficient to meet the needs of the community can disrupt care in the event of a widespread health emergency, natural disaster, or other crisis, potentially harming patients and healthcare providers.

Market landscape for healthcare tech

Health tech to grow by 121.75 billion by 2025

Telehealth, mHealth, analytics, and systems markets are ready to thrive.

North America leads in growth

46% of growing health tech companies are operating in the USA

YoY growth of 8.65%

Healthcare is a proven and consistent form of investment and continues to expand.

How Nova helps blockchain tech companies

Product validation

From the very beginning, we map out your users and engage with them directly through our passive testing methods.

Collaborative design

We perform Google Venture Sprints and leverage the thought capital of your cross-functional team.

Brand & identity design

We work with you and your team to develop a brand strategy that’s deeply connected to the goals of your business.

Our health tech work

Health tech, product design, brand & identity

Health tech, product design, user testing, brand & identity

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Valera Health

Health tech, product design, user testing, brand & identity

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Startup Health

Health tech, product design, user testing, brand & identity

Alter G

Health tech, product design, brand & identity

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Bloom Labs

Health tech, product design, user testing, brand & identity

Trusted by

How Nova is different

Passive user testing

We’ve developed an easy method to get feedback from users, early and often.

Remote collaboration

We have run countless workshops remotely with teams small and large.


We believe understanding your data is key to solving your business problems.


We respect deadlines and aim to always overdeliver.

Clear communication

We understand that proactive and thoughtful communication is the backbone to a successful engagement.


From the beginning, we will develop a relationship with your users in order to deliver our solutions.

What people are saying

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“Like all true talents Bryce requires coworkers step up their game(s), but he's fun to work with and brings tremendous energy and passion to the UX profession. I'd hire Bryce again in a heartbeat.”

Scott Brittain, CTO, Digital Pharmacist (100+ employees)

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“I LOVED working with Bryce - and if you get the chance to work with or for him, you should take it.”

Russ Somers, CMO, Lytho (100+ employees)

Healthcare tech packages

Not sure if we’re a fit? We’re happy to help create a custom plan or refer you to someone in our network.  View all pricing

Who else Nova helps

Founders & Executives

Looking to get buy-in from your executive team? See how we can help answer some of their questions.

Product managers

We know product teams are like the ying to the marketing yang. See how we serve the other half.

Marketing Directors

Marketers and especially product marketers have a lot of cross over with product. See how we build trusted brands.