Growing a

community of

tech experts

We designed the B2B community UX for Atlassian to over 3 million monthly users from 1.2 million monthly users.


Product design, experimentation


B2B community UX

Results & Outcomes

50k+ monthly active users

1.4M monthly sessions


Community profile, Atlassian User Groups (AUG)

Project length

12 months


How might we get visitors to sign-in and engage with the community?

atlassian b2b tech



atlassian b2b tech anonymous visitors

Anonymous visitors

” I’m a user of Atlassian software and am looking for answers to my Google query.”

atlassian b2b tech single sign on visitors

Signed-in users of atlassian products

” I’m a signed-in user of a separate Atlassian product, looking for products I’m currently actively using.”

atlassian b2b tech logged in visitors

Logged-in community users

” I am looking to grow my reputation in my local and online industry communities.”


For each experiment, we would create alternates that would be tested through Optimizely. With each test, we would take the winners and implement them into production.

Through this process we would test for elements such as copy, location, interaction, and color. Furthermore, each test would isolate for a minimum of variation in order to get clear results.

atlassian b2b tech illustartion accent
atlassian b2b tech experiment options
atlassian b2b tech experiment in production


user activity

Once a user has logged in, driving them to perform different activities was achieved with a “super flag” that would appear in the bottom right. So we designed several flags to appear in different contexts.

atlassian b2b tech superflags

Creating a 

community profile

Profiles are places for the expertise of the community to really shine. So we designed a profile that contained only the most important data types like industry, accepted solutions, and recent activity.

atlassian b2b tech profile full res
atlassian b2b tech illustration background



atlassian b2b tech profile accounts mobile

User groups

atlassian b2b tech user groups

An integral part

of the ecosystem

Without a doubt the Community Team succeeded in increasing the monthly active users and we overshot our original goal by a significant margin. This has helped contribute to incredible amounts of growth for Atlassian and Atlassian products since these numbers are directly correlated to customer satisfaction and user retention

monthly active users

Monthly sessions

Optimizely experiments

atlassian b2b tech ecosystem