Growing a
community of
tech experts
We designed the B2B community UX for Atlassian to over 3 million monthly users from 1.2 million monthly users.
Results & Outcomes
50k+ monthly active users
1.4M monthly sessions
Scope
Community profile, Atlassian User Groups (AUG)
Project length
12 months
Problem
How might we get visitors to sign-in and engage with the community?
User
audiences
Anonymous visitors
” I’m a user of Atlassian software and am looking for answers to my Google query.”
Signed-in users of atlassian products
” I’m a signed-in user of a separate Atlassian product, looking for products I’m currently actively using.”
Logged-in community users
” I am looking to grow my reputation in my local and online industry communities.”
Formulating
hypotheses
For each experiment, we would create alternates that would be tested through Optimizely. With each test, we would take the winners and implement them into production.
Through this process we would test for elements such as copy, location, interaction, and color. Furthermore, each test would isolate for a minimum of variation in order to get clear results.
Nurturing
user activity
Once a user has logged in, driving them to perform different activities was achieved with a “super flag” that would appear in the bottom right. So we designed several flags to appear in different contexts.
Creating a
community profile
Profiles are places for the expertise of the community to really shine. So we designed a profile that contained only the most important data types like industry, accepted solutions, and recent activity.
Community
accounts
User groups
An integral part
of the ecosystem
Without a doubt the Community Team succeeded in increasing the monthly active users and we overshot our original goal by a significant margin. This has helped contribute to incredible amounts of growth for Atlassian and Atlassian products since these numbers are directly correlated to customer satisfaction and user retention
monthly active users
Monthly sessions
Optimizely experiments
