See how we delivered a B2B digital marketing presence with the goal of educating brick & mortar franchise owners about Idealspot and it’s industry-leading data analysis.
Web designer, WordPress developer
Results & Outcomes
Increase in signups
Go-to-market website design
WordPress B2B marketing website
There was no shortage of product features, but customers were finding the product difficult to comprehend. For this B2B digital marketing site, the solution required that we deliver the site experience through the eyes of the customer. We did this by driving customers to their own custom landing pages.
After the project concluded, the site directly contributed to new signups as well as drive users to log in. The segmentation of the customer base on-site made it easier to make a more convincing sales proposition to those. So it should be no surprise that monthly SQLs went up!