Location
intelligence for
franchises
See how we delivered a B2B digital marketing presence with the goal of educating brick & mortar franchise owners about Idealspot and it’s industry-leading data analysis.
Results & Outcomes
Increase in signups
Go-to-market website design
Scope
WordPress B2B marketing website
Project length
8 weeks
Site Architecture
There was no shortage of product features, but customers were finding the product difficult to comprehend. For this B2B digital marketing site, the solution required that we deliver the site experience through the eyes of the customer. We did this by driving customers to their own custom landing pages.
Design guide
We created a web-based brand guide in order to rapidly design and build our pages. So when this is in place, our lives are a lot easier if there are optimizations.
A B2B digital marketing
homepage
We created an immersive and animated isometric scene that would highlight the qualitative analysis aspects of Idealspot.
Pricing is critical
We designed the pricing page to be more mobile-friendly. Additionally, we made it clearer what details were associated with different pricing tiers using color.
Customer experience
Important to a B2B digital marketing site is segmenting your customers at some point in their journey. So we created a dedicated solutions page to drive customers to those parts of the site.
The bridge between SEO & Product
Much of the WordPress site content consisted of commercial listings that served as a top of funnel entry into the product. Therefore we improved the CTA placement on this page in order to drive more signups.
Engagement outcomes
After the project concluded, the site directly contributed to new signups as well as drive users to log in. The segmentation of the customer base on-site made it easier to make a more convincing sales proposition to those. So it should be no surprise that monthly SQLs went up!
