See how we connected B2B software buyers with vendors and nurtured a trustworthy and transparent buying cycle.
Product design, user research & testing
Results & Outcomes
Community traffic and engagement northstars
Established user testing practice
Community (Traffic), Community (Engagement)
” I’m looking for the best value for a software purchase and want to avoid the hassle of being harassed during the sales cycle.”
” We need pre-qualified leads that are going to drive sales and give us a reason to continue investing in TrustRadius.”
B2B DECISION MAKERS
” I need the most important information about a software purchase so I can quickly make a decision. “
How might we design the future of B2B buying that puts the needs of the buyer first.
Understanding the buyer journey
We believed that by understanding where a buyer is in their journey, that we would be able to customize their browsing experience reducing the amount of noise in their buying decision.
We applied a practice of delivering mobile first design for the purpose of improving our search and organic traffic. By improving satisfaction and reducing bounce rate % we were able to improve our position and dominate in several B2B software review categories.
TrustRadius had a strong foundation, but we were able to document and addend our Figma design system as we grew the product. Features like filtration and product cards used existing components and were made accessible to teammates.
What we learned
After performing a remote sprint in Miro, we delivered several Maze prototypes to our organic traffic. By using their real-to-life behavior, we were able to drive higher confidence decisions in the product.
new monthly sessions