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The new

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B2B buyers

See how we connected B2B software buyers with vendors and nurtured a trustworthy and transparent buying cycle.

Client

TrustRadius

Role

Product design, user research & testing

Industry

B2B Tech

Results & Outcomes
750k increase in monthly sessions

Community traffic and engagement northstars

Established user testing practice

Scope

Community (Traffic), Community (Engagement)

Project length

30 months

B2B tech

audiences

In order for us to connect infusion nurses with specialty pharmacies, we needed to first understand the travel RN audience. Then test our assumptions in the context of working with other specialty pharmacists and schedulers.

b2b tech trustradius user audiences b2b buyers avatar

B2B BUYERS

” I’m looking for higher paying at-home care opportunities in my area.”

b2b tech trustradius user audiences marketers avatar

B2B MARKETERS

” I have infusion jobs I need reputable providers to fulfill.”

b2b tech trustradius user audiences decision makers avatar

B2B DECISION MAKERS

” I need to be able to assign available providers as I work with the patient.”

Problem

With health tech shifting more to home-based care, specialty pharmacies were finding that there were not enough qualified travel RNs to meet the demand of at-home infusions. We therefore conceived of an infusion jobs marketplace, but a singular question lingered:

How might we design a profile page for product managers and developers that answers the types of questions a prospective hiring decision maker might have, before committing to a contract with Braintrust.

Shaping the enterprise customer journey

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

Building the first
user test

We compiled a testing committee and emailed out a link with a passive user test built with Maze. In doing so, our RN participants were able to complete a walkthrough of our early prototype at their convenience. Meanwhile giving us real-time reporting data on usability performance.

Building the first
user test

We compiled a testing committee and emailed out a link with a passive user test built with Maze. In doing so, our RN participants were able to complete a walkthrough of our early prototype at their convenience. Meanwhile giving us real-time reporting data on usability performance.

A landing for the

enterprise hiring manager

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

Shaping the enterprise customer journey

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

A landing for the

enterprise hiring manager

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

A landing for the

enterprise hiring manager

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

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Section title

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

Section title

We identified that we were missing critical information such as the “expected duration” of an infusion.

For example, some infusions are 1-2 hours, but some are as long as 4-hours. Additionally, some nurses will book several sessions with a patient meaning we needed to show repeat frequency.

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Engagement outcomes

Engagement outcomes

ENGAGEMENTS to-date

trustradius laurel

Transparency award

2020

 

ENGAGEMENTS to-date