The new
generation of
B2B buyers
See how we connected enterprise hiring managers with top-tier tech talent on an innovative blockchain platform.
Client
TrustRadius
Role
Product design, user research & testing
Industry
B2B Tech
Results & Outcomes
Community traffic and engagement northstars
Established user testing practice
Scope
Community (Traffic), Community (Engagement)
Project length
30 months
B2B tech
audiences
In order for us to connect infusion nurses with specialty pharmacies, we needed to first understand the travel RN audience. Then test our assumptions in the context of working with other specialty pharmacists and schedulers.
B2B BUYERS
” I’m looking for higher paying at-home care opportunities in my area.”
B2B MARKETERS
” I have infusion jobs I need reputable providers to fulfill.”
B2B DECISION MAKERS
” I need to be able to assign available providers as I work with the patient.”
Problem
With health tech shifting more to home-based care, specialty pharmacies were finding that there were not enough qualified travel RNs to meet the demand of at-home infusions. We therefore conceived of an infusion jobs marketplace, but a singular question lingered:
How might we design a profile page for product managers and developers that answers the types of questions a prospective hiring decision maker might have, before committing to a contract with Braintrust.
Shaping the enterprise customer journey
So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views.
Building the first
user test
Building the first
user test
A landing for the
enterprise hiring manager
Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.
Shaping the enterprise customer journey
So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views.
A landing for the
enterprise hiring manager
Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.
A landing for the
enterprise hiring manager
Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.
Section title
So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views.
Section title
We identified that we were missing critical information such as the “expected duration” of an infusion.
For example, some infusions are 1-2 hours, but some are as long as 4-hours. Additionally, some nurses will book several sessions with a patient meaning we needed to show repeat frequency.
Engagement outcomes
Engagement outcomes
ENGAGEMENTS to-date
Transparency award
2020