See how we re-positioned Grace Hill, a property management tech company with a B2B WordPress design.
Web design, product design, WordPress development
Results & Outcomes
B2B WordPress design and marketing experience
Improved customer product experience
WordPress marketing experience, customer support experience, and customer product experience
Once we had worked on enough of the product, we designed and developed landings that could be duplicated in order to drive conversions to specific product offerings. Therefore it’s possible to go-to-market with a new feature faster when you’ve already created a winning formula on the marketing side.
Answering the questions
of a prospective customer
When a visitor arrives at one of our product landing pages, our formula was to distill the value proposition to it’s simplest components. However, we also wanted to bring in related authoritative content, and isolate newly designed aspects of the platform.
Being able to remotely train employees at a facility is one of the great value propositions of Grace Hill since property managers can be more hands-off with their team. So when we introduced VisionCasts, it offered up that much more of the hands-off ability that our customers wanted.
Grace Hill started out as a B2B wordpress design, but we ended up touching a lot of aspects of the product. Because we were able to cover a few areas, it allowed us to better educate prospective customers at the landing page level.