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The future
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See how we connected enterprise hiring managers with top-tier tech talent on an innovative blockchain platform. 

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Client

Braintrust

Role

Product design, user research & testing

Industry
Results & Outcomes

Product validation with testing committee

Improved platform UX

Scope

Hiring manager UX, talent UX, design library

Project length

4 months

Blockchain tech audiences

In order for us to connect infusion nurses with specialty pharmacies, we needed to first understand the travel RN audience. Then test our assumptions in the context of working with other specialty pharmacists and schedulers.

blockchain tech b2b hiring manager avatar

ENTERPRISE HIRING MANAGERS

” I’m looking for higher paying at-home care opportunities in my area.”

blockchain tech product manager persona avatar

FREELANCE PRODUCT MANAGERS

” I have infusion jobs I need reputable providers to fulfill.”

blockchain tech developer persona avatar

FREELANCE ENGINEERS

” I need to be able to assign available providers as I work with the patient.”

Problem

With health tech shifting more to home-based care, specialty pharmacies were finding that there were not enough qualified travel RNs to meet the demand of at-home infusions. We therefore conceived of an infusion jobs marketplace, but a singular question lingered:

How might we design a profile page for product managers and developers that answers the types of questions a prospective hiring decision maker might have, before committing to a contract with Braintrust.

Formulating  
hypotheses

Nova brings a lot of experience in health tech, but this was a sub-sector of health tech that we hadn’t had any significant experience with. Therefore we engaged with our experts to get us up to speed over the course of a remote design workshop.

blockchain tech whiteboard design thinking

Building the first
user test

We compiled a testing committee and emailed out a link with a passive user test built with Maze. In doing so, our RN participants were able to complete a walkthrough of our early prototype at their convenience. Meanwhile giving us real-time reporting data on usability performance.

Interviewing enterprise hiring managers

We identified that we were missing critical information such as the “expected duration” of an infusion.

For example, some infusions are 1-2 hours, but some are as long as 4-hours. Additionally, some nurses will book several sessions with a patient meaning we needed to show repeat frequency.

blockchain tech user interview

What they said

I like the portfolio stuff and the visualization of the outcomes and activity on a developer project

The fit diagram was really cool and if it was more meaningful I’d be pretty interested in that. If it was able to be brought into the header area that would be really compelling.

Liked the profiles just generally, easy to navigate and scroll. Wish that I had an option not to see peoples faces to avoid bias.

Primary insights

The importance of the fold and "long-listing"

Hiring managers make long lists from expertise-based headers before reading case work or reviews. Doing so allows a hiring manager to work through a large number of candidates. We’ll use this insight primarily to shape our converged solution.

The validity of a "fit" score

Fit would be great if it was more coherent, positive in tone, and dense Meaning that there is probably something here long-term, but is not feasible at this stage of the company. However, the desire from a manager to visibly identify fit as soon as possible, would be useful in reducing time-to-value.

Refining a solution

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

blockchain tech talent profile developer

Onboarding new talent to Braintrust

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

blockchain tech mobile profile product manager
blockchain tech post a job

Shaping the enterprise customer journey

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

Onboarding new talent to Braintrust

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

blockchain tech hiring manager b2b customer journey

A landing for the

enterprise hiring manager

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

blockchain tech hiring manager landing page

Engagement outcomes

Engagement outcomes

ENGAGEMENTS to-date

ENGAGEMENTS to-date

ENGAGEMENTS to-date