The future of

higher ed

See how we designed the north star vision of an innovative platform serving 30,000 students and delivered a nationally recognized, award-winning advertising web campaign.

rit online education macbook

Web design, product design


Education tech

Results & Outcomes

North star education platform design

Award-winning marketing advertising campaign


Awareness website, platform design, and student marketing experience 

Project length

10 weeks

rit online education wireframes


For an education tech marketing project, we wanted to capture as much of the experience in wireframes as early as possible. So early-on the team was able to line up around what our possible solution was going to be.

rit online education homepage


RIT Online is a huge addition to the offerings at Rochester Institute of Technology. So in response, we wanted to show a new side to the RIT orange and generate some new life into the institution. 

rit online education posters

Extending brand

To generate some hype, we wanted to create a 1-pager that would demonstrate the uniqueness of an RIT Online education, but also get people excited.


We wanted to make people convert into leads, but also laugh and feel some RIT pride. So we created custom downloadable wallpapers to go along with the awareness campaign for your desktop, phone, and tablet.

rit online education student stories


A major component to education tech marketing is telling the story of your students. So we spent time 1-on-1 with remote students (before it was common) and committed testimony to web, replete with video and New York Times style articles written by one of our talented copywriters.

rit online education virtual campus

Virtual campus

For most students today, their education is online for the most part. However at the time this was an emerging concept. Part of what excited our team, was the idea that the portal could aggregate my interests across the web and that it would live alongside my career path, cross-pollinating the other.

rit online education innovative learning institute


Together as a cross-functional design team, we put together a 1-pager that included custom motion animation, award-winning development, and an email campaign that created over 50,000 clickthroughs in the first day.

Let's chat

Whether you’re looking to start a new project, or just to get in touch feel free to say hi by email.