The future of
See how we designed the north star vision of an innovative platform serving 30,000 students and delivered a nationally recognized, award-winning advertising web campaign.
Web design, product design
Results & Outcomes
North star education platform design
Award-winning marketing advertising campaign
Awareness website, platform design, and student marketing experience
A new site for a
new kind of student
When we were thinking about what audiences the site was serving there was a lot. Something that stuck in our mind was that an RIT education, was now accessible to people that normally wouldn’t have the accessibility to do so. Everyone from busy parents, to the underprivileged, we wanted to be ‘Wide awake when you are’, but also tell the unique stories of our new class of students.
Telling your story
A major component to education tech marketing is telling the story of your students. So we spent time 1-on-1 with remote students (before it was common) and committed testimony to web, replete with video and New York Times style articles written by one of our talented copywriters.
The virtual campus
For most students today, their education is online for the most part. However at the time this was an emerging concept. Part of what excited our team, was the idea that the portal could aggregate my interests across the web and that it would live alongside my career path, cross-pollinating the other.
So when we conceived the portal, it became an immersive educational experience that you would want to use, not just gloss over.
A new side to RIT
To generate some hype, we wanted to create a 1-pager that would demonstrate the uniqueness of an RIT Online education, but also get people excited.
We wanted to make people convert into leads, but also laugh and feel some RIT pride. So we created custom downloadable wallpapers to go along with the awareness campaign for your desktop, phone, and tablet.
For this education tech marketing project we covered several areas which added up to an experience that drew a consistent connection between the product north star, the information site, and the awareness campaign.
We earned several awards, generated lots of interest from the study body and alumni, as well as serving as the foundation for an online educational experience that is still serving students today.