For an education tech marketing project, we wanted to capture as much of the experience in wireframes as early as possible. So early-on the team was able to line up around what our possible solution was going to be.

RIT Online is a huge addition to the offerings at Rochester Institute of Technology. So in response, we wanted to show a new side to the RIT orange and generate some new life into the institution. 

To generate some hype, we wanted to create a 1-pager that would demonstrate the uniqueness of an RIT Online education, but also get people excited.

We wanted to make people convert into leads, but also laugh and feel some RIT pride. So we created custom downloadable wallpapers to go along with the awareness campaign for your desktop, phone, and tablet.

A major component to education tech marketing is telling the story of your students. So we spent time 1-on-1 with remote students (before it was common) and committed testimony to web, replete with video and New York Times style articles written by one of our talented copywriters.

For most students today, their education is online for the most part. However at the time this was an emerging concept. Part of what excited our team, was the idea that the portal could aggregate my interests across the web and that it would live alongside my career path, cross-pollinating the other.

Together as a cross-functional design team, we put together a 1-pager that included custom motion animation, award-winning development, and an email campaign that created over 50,000 clickthroughs in the first day.