A global
health tech
incubator
See how we designed a health tech marketing experience for VCs, students, entrepreneurs, and much more.
Results & Outcomes
New marketing experience
Increase in traffic and lead conversions
Scope
Multi-segment marketing website
Project length
8 weeks
A portfolio
of health tech innovators
The biggest value for visitors of Startup Health is learning about up and coming health tech news, as well as get insight into the portfolio of companies that are new or longstanding members. So we wanted to created a company portfolio page that indexed on the people behind the innovation.
Information mapping
A lot of information was already on the site, but it needed to co-exist with the new and evolving mission of Startup Health. So we created a map to understand where some content would be delegated or bucketed into new groups.
Getting early
alignment
For any health tech marketing project, it’s a good idea to wireframe the broader user experience in order to get alignment with the stakeholder team early-on. So after we got approval, the design of the site itself quickly progressed.
The Homepage
The goal of the homepage was to mainly collect leads for future email campaigns. So we created a custom input form that would allow visitors to self select as a VS or just someone that wants to learn more about Startup Health.
Increasing conversion
In addition to an input form on the homepage, we created a modal that would trigger on a possible “bounce” on the page. By making the design responsive, we also increase the likelihood of a conversion happening on a mobile device.
The health tech
family
Being able to show the diversity of the Startup Health family was important so that SUH could increase the number of women founders and under privileged founders applying to the incubator. So we showed a large set of statistics that conveyed how important this is to the Startup Health culture.
Showcasing innovation
Thinking about the experience of the visitor, we wanted to give them the ability to get an overview of a company while staying in-flow on the page.
So we created a modal view for companies that gave companies a chance to surface the most important information about their innovation.
Visualizing
the founder journey
Not only did we want to show the founders, but we also wanted to demonstrate the financials of the company and it’s history getting to this point. So showing video gave founders a way to personalize their page and a funding section enabled them to share their financial story.
Demonstrating industry expertise
A major key in health tech marketing is being able to establish a unique voice of expertise in an emerging industry. So we created a dynamic and vibrant experience that would enable the many content marketers at the incubator.
Creating fanatics
Startup Health is a company on a mission to transform healthcare meaning that there is a real grassroots movement that the SUH team is trying to cultivate and nurture. So we created a landing page that is intended to not just get applications, but create dedicated and passionate followers.
Homebase
for the brand
Working with the Startup Health brand was a real treat since we got to use a broader range of some of our favorite colors to work with. So when we were ending the engagement we created a media kit page that housed a lot of that information.
Engagement outcomes
Working on a health tech marketing engagement like Startup Health was a great learning experience where we were really at the ground floor of emerging health tech. Many companies we would get in touch with came out of our relationship with SUH.
We increased applications and today SUH has an even bigger portfolio of diverse people and companies.
