See how we designed a health tech marketing experience for VCs, students, entrepreneurs, and much more.
Results & Outcomes
New marketing experience
Increase in traffic and lead conversions
Multi-segment marketing website
of health tech innovators
The biggest value for visitors of Startup Health is learning about up and coming health tech news, as well as get insight into the portfolio of companies that are new or longstanding members. So we wanted to created a company portfolio page that indexed on the people behind the innovation.
The health tech
Being able to show the diversity of the Startup Health family was important so that SUH could increase the number of women founders and under privileged founders applying to the incubator. So we showed a large set of statistics that conveyed how important this is to the Startup Health culture.
Thinking about the experience of the visitor, we wanted to give them the ability to get an overview of a company while staying in-flow on the page.
So we created a modal view for companies that gave companies a chance to surface the most important information about their innovation.
the founder journey
Not only did we want to show the founders, but we also wanted to demonstrate the financials of the company and it’s history getting to this point. So showing video gave founders a way to personalize their page and a funding section enabled them to share their financial story.
Startup Health is a company on a mission to transform healthcare meaning that there is a real grassroots movement that the SUH team is trying to cultivate and nurture. So we created a landing page that is intended to not just get applications, but create dedicated and passionate followers.
Working on a health tech marketing engagement like Startup Health was a great learning experience where we were really at the ground floor of emerging health tech. Many companies we would get in touch with came out of our relationship with SUH.
We increased applications and today SUH has an even bigger portfolio of diverse people and companies.