A global

health tech

See how we designed a health tech marketing experience for VCs, students, entrepreneurs, and much more.

startup health tech homepage mockup

Web design

Results & Outcomes

New marketing experience

Increase in traffic and lead conversions


Multi-segment marketing website

Project length

8 weeks

startup health tech global family

The SUH portfolio

The biggest value for visitors of Startup Health is learning about up and coming health tech news, as well as get insight into the portfolio of companies that are new or longstanding members. So we wanted to created a company portfolio page that indexed on the people behind the innovation.

startup health information architecture

Information mapping

A lot of information was already on the site, but it needed to co-exist with the new and evolving mission of Startup Health. So we created a map to understand where some content would be delegated or bucketed into new groups.

startup health tech home page mobile desktop

Increasing conversion

In addition to an input form on the homepage, we created a modal that would trigger on a possible “bounce” on the page. By making the design responsive, we also increase the likelihood of a conversion happening on a mobile device.

startup health global family

Health tech family

Being able to show the diversity of the Startup Health family was important so that SUH could increase the number of women founders and under privileged founders applying to the incubator. So we showed a large set of statistics that conveyed how important this is to the Startup Health culture.

startup health modal

Showcasing innovation

Thinking about the experience of the visitor, we wanted to give them the ability to get an overview of a company while staying in-flow on the page.

So we created a modal view for companies that gave companies a chance to surface the most important information about their innovation.

startup health tech article mobile desktop

Industry expertise

A major key in health tech marketing is being able to establish a unique voice of expertise in an emerging industry. So we created a dynamic and vibrant experience that would enable the many content marketers at the incubator.

startup health tech join the movement

Creating fanatics

Startup Health is a company on a mission to transform healthcare meaning that there is a real grassroots movement that the SUH team is trying to cultivate and nurture. So we created a landing page that is intended to not just get applications, but create dedicated and passionate followers.

startup health tech brand guidelines media kit

Brand guide

Working with the Startup Health brand was a real treat since we got to use a broader range of some of our favorite colors to work with. So when we were ending the engagement we created a media kit page that housed a lot of that information.

Let's chat

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