The biggest value for visitors of Startup Health is learning about up and coming health tech news, as well as get insight into the portfolio of companies that are new or longstanding members. So we wanted to created a company portfolio page that indexed on the people behind the innovation.

A lot of information was already on the site, but it needed to co-exist with the new and evolving mission of Startup Health. So we created a map to understand where some content would be delegated or bucketed into new groups.

In addition to an input form on the homepage, we created a modal that would trigger on a possible “bounce” on the page. By making the design responsive, we also increase the likelihood of a conversion happening on a mobile device.

Being able to show the diversity of the Startup Health family was important so that SUH could increase the number of women founders and under privileged founders applying to the incubator. So we showed a large set of statistics that conveyed how important this is to the Startup Health culture.

Thinking about the experience of the visitor, we wanted to give them the ability to get an overview of a company while staying in-flow on the page.

So we created a modal view for companies that gave companies a chance to surface the most important information about their innovation.

A major key in health tech marketing is being able to establish a unique voice of expertise in an emerging industry. So we created a dynamic and vibrant experience that would enable the many content marketers at the incubator.

Startup Health is a company on a mission to transform healthcare meaning that there is a real grassroots movement that the SUH team is trying to cultivate and nurture. So we created a landing page that is intended to not just get applications, but create dedicated and passionate followers.

Working with the Startup Health brand was a real treat since we got to use a broader range of some of our favorite colors to work with. So when we were ending the engagement we created a media kit page that housed a lot of that information.