See how we validated market fit for a home infusion marketplace for specialty pharmacies and travel nurses.
Product design and brand identity
Results & Outcomes
Product validation with testing committee
Identity and systems design
Product marketing enablement
Improved platform UX
Branding strategy, mobile application design, platform design, WordPress marketing experience, user testing
In order for us to connect infusion nurses with specialty pharmacies, we needed to first understand the travel RN audience. Then test our assumptions in the context of working with other specialty pharmacists and schedulers.
” I’m looking for higher paying at-home care opportunities in my area.”
” I have infusion jobs I need reputable providers to fulfill.”
” I need to be able to assign available providers as I work with the patient.”
With specialty infusion shifting more to home-based care, specialty pharmacies were finding that there were not enough qualified travel RNs to meet the demand of at-home infusions. We therefore conceived of an infusion jobs marketplace, but a singular question lingered:
How might we incentivize travel nurses to be engaged in working with these understaffed specialty pharmacies?
One of the keys to product development is getting something testable into the hands of users early-on. So we were able to build a prototype with some of our early thinking. An iteration on our problem became:
Would travel nurses prefer to find a job by location, or would they prefer to find it by having more detailed information about compensation upfront?
Delivering the prototype to testers passively
Health tech lessons
We identified that we were missing critical information such as the “expected duration” of an infusion.
For example, some infusions are 1-2 hours, but some are as long as 4-hours. Additionally, some nurses will book several sessions with a patient meaning we needed to show repeat frequency.
What RNs said
Is this the first visit for the patient, or have they had infusions before?
Knowing about home environment, pets, smoker, and attitude make my job easier.
Looks good to me!! Easy navigation.
Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.
In the image you can see that only 2 of our participants engaged with the detailed job listings below the map, in order to find an infusion job.
After the first test
So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views.
Extending the pharmacy experience
Then after validating the travel RN mobile experience, we spent a cycle on the pharmacy scheduling experience where there was a pre-existing application with market fit. Therefore, we could spend less time on validating product direction, and more time on fixing problems in the existing interface.