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Home infusion

on-demand

See how we validated market fit for a home infusion marketplace for specialty pharmacies and travel nurses. 

health tech assured rn
Client

AssuredRN

Role

Product design and brand identity

Industry
Results & Outcomes

Product validation with testing committee

Identity and systems design

Product marketing enablement 

Improved platform UX

Scope

Branding strategy, mobile application design, platform design, WordPress marketing experience, user testing

Project length

3 months

Home infusion 

audiences

In order for us to connect infusion nurses with specialty pharmacies, we needed to first understand the travel RN audience. Then test our assumptions in the context of working with other specialty pharmacists and schedulers.

health tech assured rn user audiences patients avatar

Travel RNs

” I’m looking for higher paying at-home care opportunities in my area.”

health tech superior biologics user audiences pharmacists avatar

Specialty Pharmacists

” I have infusion jobs I need reputable providers to fulfill.”

health tech assured rn user audiences providers 1 avatar

Patient Schedulers

” I need to be able to assign available providers as I work with the patient.”

Problem

With specialty infusion shifting more to home-based care, specialty pharmacies were finding that there were not enough qualified travel RNs to meet the demand of at-home infusions. We therefore conceived of an infusion jobs marketplace, but a singular question lingered:

How might we incentivize travel nurses to be engaged in working with these understaffed specialty pharmacies? 

Mapping uncharted 
territory

Nova brings a lot of experience in health tech, but this was a sub-sector of health tech that we hadn’t had any significant experience with. Therefore we engaged with our experts to get us up to speed over the course of a remote design workshop.

Health tech workshop
Health tech whimsical user experience map

Ramping up

One of the keys to product development is getting something testable into the hands of users early-on. So we were able to build a prototype with some of our early thinking. An iteration on our problem became:

Would travel nurses prefer to find a job by location, or would they prefer to find it by having more detailed information about compensation upfront?

Delivering the prototype to testers passively

We compiled a testing committee and emailed out a link with a passive user test built with Maze. In doing so, our RN participants were able to complete a walkthrough of our early prototype at their convenience. Meanwhile giving us real-time reporting data on usability performance.
Maze user test health tech results

Health tech lessons

We identified that we were missing critical information such as the “expected duration” of an infusion.

For example, some infusions are 1-2 hours, but some are as long as 4-hours. Additionally, some nurses will book several sessions with a patient meaning we needed to show repeat frequency.

Maze user test health tech results user satisfaction

What RNs said

Is this the first visit for the patient, or have they had infusions before?

Knowing about home environment, pets, smoker, and attitude make my job easier.

Looks good to me!! Easy navigation.

Maze user test heat map for health tech brand

Main takeaway

Even though compensation was the most important factor in the survey, location was the starting point for understanding the complete compensation picture when we analyzed responses with heat map data.

In the image you can see that only 2 of our participants engaged with the detailed job listings below the map, in order to find an infusion job.

After the first test

So after learning how much compensation factored into the travel nursing experience, we extended our learnings to the patient care experience for nurses. As you can see when a nurse is in that part of the user experience, compensation is a prominent feature in both the dashboard and in-session views. 

Extending the pharmacy experience

Then after validating the travel RN mobile experience, we spent a cycle on the pharmacy scheduling experience where there was a pre-existing application with market fit. Therefore, we could spend less time on validating product direction, and more time on fixing problems in the existing interface.

Delivering a health tech design library

While we are working with the product, we’re also simultaneously exploring and iterating the identity of the brand as we learn more about our users. Because we are so close to the value of the product, it’s easier to deliver an identity that hits the mark.

health tech assuredrn design library