A hub for specialty
See how we created a web and mobile application experience for patients, clinicians, and pharmacists.
Results & Outcomes
Identity and systems design
Product marketing enablement
Improved platform UX
Branding strategy, mobile application design, platform design, WordPress marketing experience
A pharmacy health tech product needs a modern brand in order to convey concepts like trust and expertise. So we took the basic elements of Superior’s brand, and expanded it into system that can take into account several different contexts.
The new brand guide had to account for several other subsidiary pharmacy brands. So we provided guidelines as well as color palettes that those pharmacies could use to build their own marketing presences.
For patients, most of their interaction with Superior would be in the form of a text message, that would drive them to a mobile web application experience.
So it was important that we maintain a light weight experience that put emphasis on only the most important jobs to be done.
Patients find it burdensome to download applications just to have to do basic tasks with their pharmacy. That’s why being able to schedule and message with just an SMS “magic” link can be so valuable.
Atlassian Community is not only an online community, but it’s also a way for members to meet in person or for people in-person to join the Atlassian community.
Finally, we worked with the Superior team to deliver a new Divi WordPress experience that served as a one-stop place for patients to find locations and connect with providers.
Whether you’re looking to start a new project, or just to get in touch feel free to say hi by email.