A hub for specialty

See how we created a web and mobile application experience for patients, clinicians, and pharmacists. 

health tech superior biologics mobile patient experience 1

Product design, web design, and brand identity

Results & Outcomes

Identity and systems design

Product marketing enablement 

Improved platform UX


Branding strategy, mobile application design, platform design, WordPress marketing experience

Project length

6 months

health tech superior biologics style tile


A pharmacy health tech product needs a modern brand in order to convey concepts like trust and expertise. So we took the basic elements of Superior’s brand, and expanded it into system that can take into account several different contexts.

health tech superior biologics brand guide

Brand guide

The new brand guide had to account for several other subsidiary pharmacy brands. So we provided guidelines as well as color palettes that those pharmacies could use to build their own marketing presences.

health tech superior biologics mobile patient experience 1

Mobile UX

For patients, most of their interaction with Superior would be in the form of a text message, that would drive them to a mobile web application experience.


So it was important that we maintain a light weight experience that put emphasis on only the most important jobs to be done.

health tech superior biologics mobile patient experience

Connecting pharmacies

Patients find it burdensome to download applications just to have to do basic tasks with their pharmacy. That’s why being able to schedule and message with just an SMS “magic” link can be so valuable.

health tech superior biologics dashboard physicians 2

Physician UX

Atlassian Community is not only an online community, but it’s also a way for members to meet in person or for people in-person to join the Atlassian community.

health tech superior biologics marketing site wordpress divi 1

Web design

Finally, we worked with the Superior team to deliver a new Divi WordPress experience that served as a one-stop place for patients to find locations and connect with providers.

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