What do Hot Wheels and UX testing have in common?

Bryce Thompson

🏎️ Let's dive in.

I loved Hot Wheels cars as a kid and for fun, I would race them against each other to see which car was the fastest. We're talking heats, loser tournaments, round robins, you name it.

My Dad (James Thompson) would take my brother and I all over Syracuse trying to find "Treasure Hunt" HotWheels cars.

As a result, I built up a nice cache of cars, but of course, the best car had to be discovered!

Anytime I was left alone, I would get my pencil and paper out, set up a Hot Wheels tournament, and race my cars against each other.

Sometimes I would make the track longer or more complex. Then that would make some cars better at corners, and some better at straight aways.

Maybe we needed newer cars or different cars.

It was really fun!

Thing is though, I was actually learning. The same principle applies to your work regardless of discipline.

Race a couple "cars", and see what sticks. Then do it again.

When teams test and learn together, feedback can become a fun activity. When it's just a single opinion with no outside testing, it's probably not so fun, but also not very smart.

Imagine saying this "car" is the fastest, and not actually finding out which one is the best!

ℹ️ Which Hot Wheel is the fastest?
If I recall, 5 year old Bryce determined the Dodge Viper Hot Wheel to have a heavier body, better weight distribution, and maintains more momentum around corners. I swear to God not making that up. It always wins!

Sometimes it would just be Viper vs Viper.