TrustRadius

TrustRadius

TrustRadius

From 2019-2022 I worked at TrustRadius.com, a B2B software reviews company with 100+ employees and 1.5 million monthly sessions. I was hired to grow the design practice and to reach objectives related to the community aspect of TrustRadius’ business.

From 2019-2022 I worked at TrustRadius.com, a B2B software reviews company with 100+ employees and 1.5 million monthly sessions. I was hired to grow the design practice and to reach objectives related to the community aspect of TrustRadius’ business.

Client

TrustRadius

Duration

2 years 6 months

Category

B2B

Role

Lead Experience Designer

Client

TrustRadius

Duration

2 years 6 months

Category

B2B

Role

Lead Experience Designer

Client

TrustRadius

Duration

2 years 6 months

Category

B2B

Role

Lead Experience Designer

Client

TrustRadius

Duration

2 years 6 months

Category

B2B

Role

Lead Experience Designer

Customer Journey


B2B software category


Our category pages are the main entry into the site from Google, so our solution had to weigh the SEO requirements for these pages since they have a large impact on sales conversations.


B2B software filtration


One of the most important insights from our initial interviews with B2B buyers was how self-serve they are in terms of collecting information. This leads us to a high confidence decision to invest in filtration at the category level.


B2B product page


Product pages are the storefronts of companies like HubSpot, Zoom, and Oracle on TR, but these products can serve a lot of different buyers. Meanwhile, we had the challenge of reducing the time to value visitors to these pages.

By creating a summary level view of each product, we're able to create smaller amounts of content to consume. If we learn anything from our users, we can bubble up relevant reviews to their role or company segmentation.


Mobile first design


Google prioritizes mobile-optimized pages, and in a hotly competitive category of websites (B2B reviews), we needed to maintain our page position at scale across our largest categories. By taking a mobile-first approach, we were able to push the overall user experience while maintaining the status quo.


Decision boards


Once users are able to find what they're looking for, typically, they'll want to share what they've learned about a piece of software with their peers in order to expedite a buying decision.


B2B tech stack


On TrustRadius, reviews are at the core of the value proposition of the platform, and we shaped a solution that would incentivize reviewers to tell us what software they're interested in.

Contact Me

With over 14 years in UX and product design, I've specialized in everything from B2B to health tech and agency work. My superpowers include cross-team collaboration, rapid prototyping, and customer validation testing—helping product owners make smart choices and create valuable experiences.